Picture this: you’re working on a critical project, and suddenly you receive a Slack notification. You click on Slack to check it out, only to discover a request that requires you to log in to another application to access relevant data. As you navigate between applications, the flow of your work gets disrupted, and now you’ve lost focus and concentration. It takes time to regain the same level of focus you had before the interruption, ultimately impeding your overall productivity.
This scenario is all too familiar in today’s digital world as technology introduces the challenge known as “context switching” or “app switching.” Keep reading to explore how this phenomenon, sometimes called “brain drain,” causes a loss of valuable time and cognitive resources, and how application integration provides an easy solution.
The concept of context switching originated in computing when the CPU shifted from one process state to another, resulting in a cost when computers faced challenges in handling task switches.
Nowadays, however, context switching is used to talk about human behaviors. According to the American Psychological Association, context switching refers to the change in “mental control settings” when someone shifts from one task to another, including toggling between apps. Similarly to computers, humans also experience a context switch cost, leading to longer completion times or increased errors, as revealed by Trends in Cognitive Sciences.
With different needs pulling people in multiple directions, it’s not hard to understand why people are constantly switching their focus between different tasks and applications at work. Some of the most common reasons for it include:
According to research by Dr Glenn Wilson at London’s Institute of Psychiatry, more than half of the participants said they always respond to an email immediately, while 21% admitted they would interrupt a meeting to do so. This sense of urgency causes people to immediately switch their attention to a new task.
Do you know how many apps your team uses on a day-to-day basis? According to Asana’s Anatomy of Work Index 2023, employees switch between an average of 10 apps per day. With constant notifications across that many apps, it’s not hard to see why context switching is so prevalent.
Asana also reported that unnecessary meetings account for an average of 3.6 hours per week of those in leadership roles. Constant interruptions such as going in-and-out of meeting mode, can be costly when it comes time to snap back into focus. In fact, studies show it takes an average of 23 minutes and 15 seconds to return to a task after an interruption, including unnecessary meetings or app switching.
Numerous studies have indicated that app switching can have a considerable impact on productivity. In fact, 45% of people admit context-switching makes them less productive. How exactly does context switching affect productivity? Let’s dive into it:
Application integration, or iPaaS, offers a solution to the app switching dilemma currently facing organizations. By connecting commonly used applications, iPaaS can focus your team’s efforts and reduce the time and need for context switching.
iPaaS integrates various applications to consolidate data from different sources into one centralized platform. This eliminates the need to toggle between apps to gather information, saving valuable time and effort.
With application integration, repetitive tasks and processes can be automated, reducing the need for manual switching between apps. For example, data from a form submission can automatically be updated into a CRM system without any manual input.
iPaaS promotes real-time collaboration among teams by facilitating data sharing and updates across different applications. Team members can work together seamlessly, eliminating the need for constant communication and reducing context switching due to information gaps.
The detrimental effects of context and app switching on workplace productivity are well-documented, and with the ever-increasing complexity of modern work environments, it’s essential for businesses to be proactive. Embracing an Integration Platform as a Service (iPaaS) solution can significantly alleviate the app switching burden by streamlining workflows, promoting collaboration, and reducing potential for wasted time and burnout amongst employees.
Incorporating iPaaS into your organization leads to a more focused, efficient, and productive workforce. By minimizing the time wasted on switching between apps and eliminating the associated brain drain, employees can dedicate more energy to critical tasks, resulting in better work quality and increased overall productivity.