Using Salesforce to Standardize Sales Operations

Learn how this leading packaging company standardized their sales operations using Salesforce during a merger.

How Work-Relay Helped Eliminate Sales Process Complexity During a Period of Rapid Acquisition

Effectively managing mergers and acquisitions is challenging, but when handled well, they can provide organizations with transformative opportunities.

Integrating acquired sales operations processes into any new parent company presents many challenges. In fact, it is critical to seamlessly integrate disparate processes, accounts, and new products to deliver and meet customer expectations and uninterrupted workflow and business as usual.

Aside from introducing new points of potential process failure, acquisitions also tend to generate anxiety inside and outside of the company. It is important to keep employees  connected, efficient, productive, AND maintain their existing customer relationships to ensure acquisition success.

In 2014, we had adopted Salesforce to create a unified CRM solution across our sales organization. However, as our acquisition activity began to accelerate, we identified the need to avoid disruption to the sales and pricing teams by providing a unified quotation process while allowing the acquired plants to maintain quotation processes that have been working for them.

Julien De Matteis, Manager, CRM Service, TC Transcontinental Packaging

Savvy companies fully recognize that acquisitions offer the opportunity to construct a robust and strategic portfolio of capabilities—and that the additions become way MORE than the sum of the parts. Learn more about TC Transcontinental’s customer success story and how they used Work-Relay to standardize sales operations through Salesforce during a merger in this download. 

Explore Transcontinental Packaging’s story using Work-Relay to successfully manage change.

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